Edwin Yuen
CMO | VP - Product Marketing
​
​
Highly effective executive leader who provides results-oriented product management and marketing expertise. Developed and executed innovative Go-to-Market strategies, competitive intelligence, media relations, advertising, corporate website, promotions, trade shows, product management process and key product messaging. Deep experience gained at industry-leading companies including Microsoft, HPE, and Amazon Web Services. Highly technology-oriented while maintaining customer focus.
617-416-0942 edwinyuen@outlook.com
EXPERIENCE
EDUCATION
October 2019 | Present
Vice President of Client Success
Leads all of Nomad Go's pre and post-sales interactions, including trials, POCs, production deployments, and support to ensure customer success with integration and management of the technology.
January 2019 | October 2019
Principal Product Marketing Manager
Led product messaging and field enablement for AWS’s Compute solutions and served as product marketing lead for Microsoft Windows Workloads running on AWS.
October 2016 | January 2019
Senior Analyst
Served as Senior Analyst for Cloud Orchestration & Services, Data Protection, and DevOps with responsibility for end-customer and vendor customer consultations, directly assisting companies with product development, positioning, and marketing, with an emphasis on market differentiation.
November 2014 | September 2016
Director
Served as Director for Product Marketing, Portfolio Marketing, and Competitive Intelligence, driving interfaces with Product Management, Outbound Communications, and Readiness.
January 2013 | October 2014
Director - Infrastructure Platform Compete
Managed the Global Infrastructure Platform Compete group, with responsibilities including Microsoft-wide
management of the strategic $50M+ Business Incentive Fund and sales support for the global sales teams.
March 2010 | January 2013
Director - Cloud & Virtualization Strategy
Led the definition of Microsoft strategy, positioning, messaging, and product marketing for products in the Server and Tools Business, including Microsoft Windows and System Center.
Bachelor of Science (BS)
Electrical and Computer Engineering
EXPERTISE
Product Development & Management
Business Strategy
Go-to-Market Strategy
Program & Project Management
Field Sales Support & Enablement
Business Alliances & Strategic Partnerships
Product Messaging & Positioning
Inbound & Outbound Marketing
Solutions Marketing
Competitive Market Analysis
Business Intelligence
Professional Services
SaaS
Enterprise Application Integration (EAI)
Virtual Desktop Infrastructure (VDI)
Enterprise Software
RESULTS
Transformed company focus, opening new markets and expanding existing ones, producing 33%+ growth rates in highly competitive businesses.
Designed and executed a market-disrupting program that led to over $50M in sales.
Lead messaging and field sales enablement, driving double-digit increases in market share.
Turned around a struggling product team, from worst to first in a 30,000 employee group.
MEET EDWIN
Q & A
Who has been your main influence?
I have a passion for communication and helping people understand more about the ideas and messages I’m conveying. Seeing the look in people’s eyes as they both understand what I’m saying and start extending that idea to their own needs is amazing.
Who are your main influences?
Great communicators like Abraham Lincoln, FDR, Steve Jobs.
What is your greatest aacomplishment?
Besides my children, it was seeing new products I’ve worked on from birth to great success, such as Softricity, which is used by millions of people and became a foundation for how Microsoft delivers applications such as Office 365, as well as Microsoft Cloud and Virtualization, which went from a new technology to the fundamental way most people use tech from their phones to their games to their computers.
What tools do you use?
Microsoft Office/Teams, Asana, Miro, Salesforce, Slack, Google Data Studio.
What are you working on right now?
Developing space management solutions leveraging Computer Vision, Artificial Intelligence, and Machine Learning.
INTERESTS & HOBBIES
TESTIMONIALS
Bill McCluskey, Azure Solutions Sales Lead-Financial Services, Microsoft
Reporting to Edwin in my first year at Microsoft has been very easy and exciting. He is one of the most knowledgeable and patient managers I have ever had and I really have enjoyed working with him. I can say without a doubt that I have learned a lot from Edwin not only in product and cloud strategies but also how to be a leader. I would recommend Edwin and his leadership to anyone.
Jeff McArther, PMP-PMI / Agile Certified Scrum master / MSFT Service Adoption Specialist, Microsoft
Edwin is the kind of person you would EXPECT to find at Microsoft, but seldom do. He has forgotten more about Virtualization than most people will ever know. His passion and dedication for his products always shows through, in a demo, a channel 9 interview, a marketing campaign, Edwin is an amazing talent and industry force to be reckoned with. It has been an honor and great joy to be associated with Edwin over the last 5 years.
